Advertisers still want their piece ofWoWpie and I found it interesting that Gillette is the company to do so. We recently came across a rather dull press release that spilled some marketing beans. Gilette is attempting to reach the 11-million (predominately male)World of Warcraftplayers by placing a banner ad in the right-hand portion of Blizzard’sofficial site.
Sure, Gillette was successful in reaching a demographic but I have a feeling that their ad isn’t going to resonate withWoWplayers. I’ll put it this way: I don’t think any person spending considerable time in the game has cares who Derek Jeter is or what he does with a razor.
I might be projecting. I enjoy clicking on ads relevant to my interests like those awesome ones that challenge you to shoot a famous person with a funny object three times. So challenging!
Today, we’re proud to announce our exciting launch of Intergi’s first advertiser to capitalize on our new partnership with the world’s most popular video game, World of Warcraft.Check out how Intergi is helping Gillette online today at http://www.worldofwarcraft.com
Gillette, one of the world’s premier providers of shaving and grooming products, has partnered with Intergi to support the launch of a new campaign deploying rich media ads across the World of Warcraft website, placing their brand in front of 11 million gamers. A very exciting opportunity when we can pair Gillette with WoW’s coveted 18-40 year old male demographic – also an offering that no other mediums can match!
WoW Data Points:11 Million Unique Users60% Males 18 to 3462% of total PC game minutes played were on World of Warcraft (*Nielsen games)
