Casual gaming.
It’s an industry populated by games that wouldn’t even register to the averageHalofan, and yetthesegames are the ones that have been embraced by the mainstream. As hard as Spike TV, Microsoft and Kevin Pereira try to make you believe that FPS games and the latest iteration ofMaddenhave really taken hold with the general public, they certainly don’t have the same kind of recognition that a simple game likeMinesweeperorSolitairedoes.
The Zeebys, a new awards event created as a joint venture byGamezebo(who?) and theCasual Games Association(again, who?), aims to recognize and promote these games that millions of people enjoy simply because of their ease of accessibility and the comparatively low entry requirements.
