The release ofThe Sims 3draws near, and here you have the commercial that will air on broadcast television leading up to the game’s out-of-control retail success.

To me, it’s kind of like what I’d imagine the end of the world to look like. In it, hundreds of Sims descend upon a city from a tall, grassy hill. It’s a stampede as a they race towards the town, pushing each other out of the way, and eerily morphing between looks as if possessed by demons. Then, they just mill around as if there’s no tomorrow. Some are near naked, others are looting homes. Some look desperate to hook up for the last time.

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Yes, this definitely looks like the apocalypse. Or a frat party. Either way, I’m kind of looking forward toThe Sims 3, which hits shelves on June 2.

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