As videogame quasi-journalists (or whatever category it is you’d like to put us in), we often get quite a bit of a random videogame schwag. 90% of this garba– uh, awesome pieces of schwag, are articles of clothing. I recently donated 80 pounds of extra large t-shirts that don’t fit me to the Salvation Army. Most featured logos and art from videogames likeDonkey Kong,Devil May Cry,Grand Theft Auto,Prince of Persia,Ninja Gaiden,Killzone, God of War, Gears of War … you get the idea.
So while I don’t need this stuff, Sony Computer Entertainment America are hoping you will, and are launching a new line of apparel and accessories for various PlayStation brand games franchises. Listed in the press release (which you’re able to see after the jump) are titles likeGod of War,Ratchet & Clank,Resistance,Heavenly Sword, and the upcomingLittle Big Planet. Sony are promising t-shirts, headwear, hoodies, bags, and even boxers and “loungewear,” whatever the hell that means.
SONY COMPUTER ENTERTAINMENT AMERICA LAUNCHES NEW LICENSED APPAREL PROGRAM
Companies Work Together to Showcase Top PlayStation® franchise titles
Sony Computer Entertainment America Inc. (SCEA) today announces four new industry leaders in apparel and accessory licenses for the PlayStation® brand and various game franchises, including God of War®, Ratchet & Clank®, Resistance Fall of Man®, Heavenly Sword™ and Little Big Planet™. IV Gear Inc. will develop an extensive line of t-shirts, headwear and other apparel for the specialty and mid-tier market. Fortune Fashions will also focus on the mid-tier market as well as mass retail channels for t-shirts and hoodies. Bioworld will produce headwear, bags and accessories. MJC will round out the program with boys and young men’s boxers and loungewear.
“PlayStation is an extremely strong and well-known brand” said Shelly Gayner, Director of Licensing, SCEA. “We feel that this is a great opportunity for us to satiate our core fans and extend and capitalize on PlayStation name recognition by creating a new line of apparel in connection with the PlayStation brands and our top franchise titles.”
John Leonhardt, President of Dimensional Branding Group, who is leading the DBG PlayStation licensing team, adds, “With the addition of this diverse roster of creative and passionate apparel partners this marks the initiation of PlayStation as one of the most innovative and cutting edge licensing programs.”
