That Apple iPhone is pretty popular with just about everyone these days and as it becomes more and more ubiquitous it’s also becoming a better and better gaming platform with some real and noteworthy games coming out for it. Like any good, world dominating companySony wants inon some of that hot, hot action and are thus, asJapan’s Nikkei business daily is reporting, starting to develop a “cellphone-game gear hybrid.”

Development on the project will begin next month with a specialized team tackling the job. The job in question is to “develop a new product that combines functions of its portable game player and Sony Ericsson’s mobile phones.” Does this interest anyone or does the fact that Sony is once again about three years behind Apple on this mean Sony has lost yet another market to Apple?

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Rumors concerning Sony and a gaming phone have swirled for years, especially since Skype hit the PSP, but the source on this is heavily reliable, so it is almost a sure thing that Sony is at least going to look into the making of a phone/gaming platform.

Also, thanks toSilent Hill, Destructoid now hasimages readyfor any type of phone/gaming rumor that could ever happen.

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