PopCap Games went outside of theirPegglecomfort zone with the quirky tower defense title,Plants vs. Zombies. Their risk is now their reward —Plants vs. Zombiesis a financial success. So successful, actually, that PopCap can now claim it as the most lucrative game in their heroin-laced library. Ever.

“At this very early point in its history, it’s the best-selling game PopCap’s ever had,” PopCap PR man Garth Chouteau recently toldGamasutra.

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Mind is blown. We weren’t shy in lauding the innovative and entirely too addictive title, but a new IP crushingPeggleso soon? That’s like killing a zombie giant with a fire sling or something.

[viaThatVideoGameBlog]

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