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With viral marketing, regular marketing, internet marketing and marketing you don’t even know about, the advertising world is a complicated place and game companies need to be at the top of their games in order to catch our attention — or they can just be really funny. Every year the MI6 Awards honor those gaming companies that pulled off this stunning feat and this year Blizzard, who won forWorld of Warcraft: Wrath of the Lich King, and Bethesda, who won forFallout 3, took home plenty of ice, which is what I assume they give out as these things....

This is a 14-minute-long gameplay video fromBioshockincluding an informative developer commentary. I was already impressed by the artworks andscreen shotsI’ve seen before, but this new gameplay footage emphasizes one more time how amazing this game is going to be.

The wait forMass Effect 2is almost over — the game drops in just about three weeks or so. And while we’re totally prepared to celebrate the launch, we’re not ready for another brutal wait. The good news is that it doesn’t seem that BioWare is too keen on keeping us in suspense for long. Speaking toIGN, project manager Casey Hudson made it plain that BioWare wants to getMass Effect 3out the doorfast(er)-like....

In this promotional video forBomberman, we are shown what it’s like to share an office space with Bomberman during casual Fridays. Pretty funny stuff. After watching this, I realized that I’ve never really thought ofBomberman(speaking in terms of its early iterations) as a “casual” game but it totally is. It’s geared towards a group experience with simple rules that anybody can understand in seconds and have a firm grasp of in a few rounds....

An idiot boy at San Francisco zoo sacrificed his DSi XL in the name of fun when he accidentally dropped it into a gorilla enclosure. As you may see from the above picture, this led to hilarity as one of the apes picked the machine up and proceeded to try and play with it. After fiddling around with it, and getting some fortuitous photo poses out of the bargain, the gorilla lost interest and started bashing the DSi around....

As you know, Bungie and Microsoft parted ways late last year. TheHalocreators switched gears to become a third party developer, jumping out of Microsoft’s pocket and into the open. We have no doubt that Bungie is working on some new intellectual properties, but now it seems that they’re hinting that they may not be an Xbox 360-only titles. If nothing else, at least alternative platforms seem to have been considered....

In a recent episode ofThe Office,Call of Dutymade a cameo as the team building exercise for the Stanford branch. I wish companies would incorporate video games into the work day, because that would make work actually worth while; that and the money I make doing it.Thanks to my friend,I am Four Two Zero, the Community Relations Manager atInfinity Wardfor letting me know about the cameo and for sending me the link....

Any good RPG enthusiast knows the moment you utter the wordsChrono Trigger, you are speaking of legend. Back in the days when Square didn’t make six sequels to every game, this epic adventure engaged many a gamer with its unforgettable characters and remarkable storyline. In a testament to the title’s lasting impact on gamers, theChrono Compendiumhas lovingly retranslated the entire game, opening up such goodies as the Japanese-only ending art....

The folks atAddictGaminghave received a screenshot of a Bungie employee’s Gamercard that show’s the employee playing through Peter Jackson’s upcomingHalo: Chronicles. Not much about the game has been revealed since it was first announced, but we at least know now that it’s in Alpha. What’s really interesting about this is that the employee is going through a stage called Exploring Onyx. In theHalo-verse, Onyx is a planet which is home to the SPARTAN III Project (The Master Chief is a SPARTAN II) and the main focus of the fourth Halo novel,Ghosts of Onyx....

Japan’s Daigo “The Beast” Umehara took first place in theStreet Fighter IVtournament at EVO 09 this past weekend. Daigo defeated the top-ranked US player, Justin Wong, once again. These two always have some pretty epic battles and we should be seeing video of their fight along with other fights appearing on theEVO Website pretty soon. Big congrats to Daigo for another amazing win at Evo! Did anyone happen to catch the live stream of their fight?...

Games likeDemon’s Soulsaren’t supposed to sell well. A super hardcore, obscure RPG published by Atlus? Yeah, those games don’t sell well. Except the game actuallyisselling well, at least by its own standards. With a little over 150,000 copies shifted in October,Demon’s Soulsactually made it to number eleven in the US cross-platform sales chart. NPD gave the numbers toGamasutra, whereDemon’s Soulsis listed aboveBrutal Legend. While not in the top ten, and while the numbers aren’t exactly indicative of a blockbuster, it’s an amazing success for a game as humble asDemon’s Souls....

How’sDemon’s Soulstreating you? Shoved on a shelf in aggravation, never to be opened again? Or played through so many times the disk has a hole burned through it? If you’re in the former group, this Valentine’s Day might be a good time to put it back in your PlayStation 3. If you’re in the latter, then you better get over tothe officialDemon’s Soulssite and vote, because they’re holding a poll to see if they’re going to make the game have a White World Tendency or a Black World Tendency for Valentine’s Day....

On today’s episode of Destructoid Live we will be playingDead Rising 2for the Xbox 360 in celebration of the new expansion,Dead Rising 2: Cast West. I figure it’s a perfect game just in time for our impending doom that will follow us as we frolic into2011. Join Destructoid Live every weekday at 4:00PM PDT and every weekend at 12:00PM PDT as we always put on some kind of show for your amusement onJustin....