Dropping real coinage on fantasy swords may be just as easy as purchasing aRock Band 2DLC song in the future — that is, if Peter Molyneux’s plans come to fruition.

Earlier this evening during his BAFTA lecture, the Lionhead Studios head honcho announced plans to incorporate an in-game store inFable III. He ideated that it would be used for purchasing simple items like weapons, DLC on the scale ofFable II’sKnothole Island expansion, and even FAQs.

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Fine. We see where Molyneux is going with this — the Xbox LIVE Marketplace tab is a beautiful reminder that we are, indeed, playing a videogame. But this seems more like cold, hard business than it is a helpful, or a fruitful and innovative thing. We’ll have to see.

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