Microsoft and Sony were both recently accused of short supplying their own motion gimmicks to retailers in order to manufacture hype and demand. Microsoft has not only denied these accusations, but has stated that it would be logistically impossible to control demand in that way.
“Anyone who actually works in the business of producing new technology, especially hardware technology, will know that these things are never managed,” says UK general manager Neil Thompson. “Everyone else loves to think that they’re managed, but they will know it’s not. It’s a function of coming to market with a brand new innovation and you have to scale up.
“It’s absolutely not a strategy, we want to get the product into consumers’ hands as quickly as we can because we think it’s exciting, it’s innovative. We wanted to do that for Christmas and that’s what we’ve done. We’ve built a really strong supply and resupply chain over the coming weeks.”
So there you go. Microsoft is not trying to artificially stimulate Kinect hype. Microsoft said.
