If there’s any game franchise that does its strange, out-of-place product placementright, it’s theMetal Gearfranchise. FromCalorie Mateto Japanese idol magazines to iPods to instant ramen,Metal Gearsqueezes it in and makes it feelright, somehow.
Now that magic has been extended to Mountain Dew, withJapan getting a set of eight promotional “Mountain Dew: Peace Walker” cans, decorated with pictures of characters that I do not recognize at all, besides Snake. Players can expect to encounter cans of Mountain Dew in-game as well, though their actual effect is as of yet unstated.
Personally, I hope that drinking the can gives Snake some kind of energy boost, but causes him to burp, potentially disrupting his stealthy action. That would definitely fit the game’s style.