It seems stylin’ cars and videogames are a match made in heaven, as Nissan has partnered with EA to debut the all-new 2009 Nissan 370Z not on a racetrack, but inNeed for Speed: Undercoverwhen it releases on November 18.
While this is certainly a treat forNeed for Speedfans, the real life car will make an appearance at the Los Angeles Auto Show only a day later, so the announcement itself won’t remain exclusive to the gaming world for very long.
Nissan Marketing VP Christian Meunier says that the 370Z has been integrated into the game in a “meaningful, multi-layered and profound way,” which I couldn’t help but chuckle at.
Prove me wrong guys, prove me wrong.
Get Behind the Wheel of the all-new 2009 Nissan 370Z Eight WeeksBefore the Car Hits Dealerships
Redwood City, CA. – Jun 01, 2025 – EA and Nissan shift intohigh-gear this holiday! The Need for Speed series continues thetradition of featuring the most desirable cars as Black Box, a studioof Electronic Arts Inc. (NASDAQ:ERTS) and Nissan today revealed thehighly-anticipated all-new 2009 Nissan 370Z. This marks the first timean auto manufacturer has partnered with a videogame company for theworld premiere reveal of a car. The Nissan Z* will be availableexclusively in this holiday’s hottest action driving title, Need forSpeed(tm) Undercover, available in North America on November 18 and inEurope on November 21.
“For the past 15 years, Need for Speed has helped define contemporaryautomotive culture by bridging the gap between gamers and the world’shottest cars. As such, we are very excited to partner with one of theautomotive powerhouses today to exclusively reveal the all-new NissanZ*,” said Keith Munro, Vice President of Marketing at Electronic Arts.“Need for Speed is about style, fast-paced action and power; this isdefinitely a car made for Need for Speed fans. Come November, they’llbe able to test drive the all-new 370Z in the game before the car isreleased on the market.”
“Our relationship with EA has been instrumental in bringing the Nissanbrand to a passionate and unique audience,” says Christian Meunier,Vice President, Nissan Marketing. “By launching the all-new 2009Nissan Z* first through Need for Speed Undercover, we also gain thespirit and energy that EA gamers experience so strongly. Togetherwith EA, we have truly integrated the all-new 370Z in the overall gameexperience in a meaningful, multi-layered and profound way.”
With the signature boomerang headlights and taillights to the enhancedpowertrain, Need for Speed Undercover designers worked closely withNissan to accurately replicate the overall look, feel and performanceof the all-new Nissan Z*. From the game’s opening moment, players willbe thrust right into the action with gamers whipping the 370Zin-and-out of traffic at high speed.
The all-new 2009 Nissan 370Z is a super evolution of the iconic NissanZ*, building on the strengths of it’s predecessor, finding the sportscar “sweet spot” in performance, style, and value. The 2009 Nissan Zmarks the first full redesign of the Nissan Z* since itsreintroduction as a 2003 model.
The all-new 2009 Nissan 370Z Coupe will be unveiled at the Los AngelesAuto Show on November 19, hitting dealerships in early 2009.
Need for Speed Undercover takes players back to the franchise’s rootsand re-introduces break-neck cop chases and spectacular highwaybattles. Players discover a world of high-stakes and high-speed actionin some of the world’s hottest cars. The all-new Heroic Driving Enginepropels the action forward as players experience the dramatic storythrough spectacular Hollywood-style live-action in-game movies.
Need for Speed Undercover is being developed by Black Box inVancouver, B.C. The game will be available for Xbox 360(R) video gameand entertainment system, PLAYSTATION(R)3 computer entertainmentsystem, and Wii(tm) as well as the PlayStation(R)2 computerentertainment system, Nintendo DS(tm), PSP(R) (PlayStation(R)Portable) handheld entertainment system, PC and mobile. Moreinformation can be found at www.needforspeed.com.
