This is an industry where Electronic Arts can contrive its own fictional Christian protest and Sony can drag a dead goat out at aGod of Warlaunch party, yet there arestillsome weird promotional schemes that make me scratch my head. Ladies and gentlemen, I give you Imulsion, abrand new drinkthat emulates the mutating fuel source fromGears of War. This is actually happening!

The cans will cost $2.99 a pop, and it’s likely some sort of energy drink since this comes from the same chaps responsible for the sugar-ladenStreet Fighterliquids. The fact that there’s no readily available nutritional value scares me. Still, if you’re brave you can get the demented things fromAmazon, and drink them until the sodium turns your blood white and causes foam to squirt from your eyes.

Article image

I cannot believe this thing actually exists. Imulsion isn’t even supposed to beedible.

Xbox documentary

Microsoft and Bethesda recap

Wo Long: Fallen Dynasty

Forza Motorsport

Redfall

Xbox demo program

Banjo-Threeie

Microsoft and Bethesda showcase

Article image