Nintendo of America’s oft-talked-about executive VP of sales and marketing, Cammie Dunaway, is leaving the company. Her new gig lies outside of the videogame industry altogether, strangely enough, and the transition will take place on October 1.

“We appreciate Cammie’s contributions to Nintendo and the role she played in bringing the Wii and Nintendo DS experiences to millions of people,” said NoA’s president and COO Reggie Fils-Aime in a statement. “Her team and the rest of Nintendo of America remain focused on our goal of maintaining the incredible momentum Nintendo enjoys heading into the busy holiday season.”

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At least in these circles, Dunaway was perhaps known best as the one person at Nintendo who could truly instill irrational nerd rage in E3-watching gamers everywhere. Ah, the memories.

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