A while ago,Brütal Legenddeveloper Tim Schafercalled Activision CEO Bobby Kotick a prick, following the former publishers attempts to block Electronic Arts from releasing his game. Today, the flame-maned demon prince of videogames has hit back, and he’s hit Schafer where it hurts — the work ethic.

“Tim Schafer. The guy comes out and says I’m a prick. I’ve never met him in my life — I’ve never had anything to do with him,” explains the nefarious businessman. “I never had any involvement in the Vivendi project that they were doing,Brütal Legend, other than I was in one meeting where the guys looked at it and said, ‘He’s late, he’s missed every milestone, he’s overspent the budget and it doesn’t seem like a good game. We’re going to cancel it.

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“And do you know what? That seemed like a sensible thing to do. And it turns out, he was late, he missed every milestone, the game was not a particularly good game …”

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