Here’s a new TV commercial for Activision’sBlur. I’ve mostly been hyped forBlurbecause of theMario Kartinspiration — it’s basically a “grown up” racing game with power-ups — but the makers of this commercial have rather mercilessly mocked Nintendo’s highly regarded racing franchise, implying that it’s boring and for children.
The ad features a cute character in a thinly veiled parody ofMario Kart, looking on atBlurin envy while he’s stuck with his bright and cuddly cartoon cars. The ad then tells players to “race like a big boy” as the jealous character takes out his frustration on a passing pink dinosaur.
Sad thing is, I’m sure there are tons of people out there who’d agree with the sentiment thatMario Kartis for kids only, regardless of how good the game is. To its credit,Bluris looking like it has serious potential, but after making fun of one of the best racing games in the world, no matter how lighthearted,Blurhas to beexcellentin order to avoid this commercial’s sentiment returning to bite it in the arse.
You mock another series and manage to be worse, people will not let you forget it. So, best of luck toBlur, because its very dignity is at stake now.
