IfGametap is the whoreof video game content delivery, then Richard Branson’s unfortunately namedAWOMO(A World of My Own) is thenew kid on the block.

Thispoor, dumpy kidwill inevitably get beat up, even though it’s only a matter of time before everyone starts rolling out their ownmetaverses— and then it will seem likesecond nature.

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Ars Technicareports more details on the partnership between Virgin Games and Game Domain International (GDI), that Branson claims will “do for PC games what iTunes has done for music” by integrating faster content delivery with a virtual world interface.The Steam Reviewalso has a few musings on how that might work with GDI’s current tech.

A future of virtual social space with promises of tournament prizes like a trip onVirgin Galacticsounds enticing, though.  Just keep in mind, regardless of which virtual world you end up residing in, if you buy all your wares there, it’s just like being at the mall.

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[Thanks for the tip, Liz]

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