Anybody who wants to grind Activision’s nose in its own crap is a friend of mine, even if it has to be Atari. The newGhostbusterspublisher, by way of Infogrames president Phil Harrison, hasexpressed a desireto show Activision what it’s missed with the spurned Terminal Reality game by making it a success.
Phil Harrison addressed Activision CEO Bobby Kotick’srather disgusting claimthat his company is only interested in games that could be “exploited” with yearly sequels and millions of dollars in revenue.
“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels,” Harrison explained. “If that’s his benchmark, then fine – and we’d love to aspire to the same benchmarks. But you know what? I would love to turnGhostbustersinto a $100m franchise, just to prove him wrong.”
That’s a gutsy attitude from Mr. Harrison and one I can get behind. Activision dropped some terrific looking games, simply because it only cares about milking a franchise to death. If those rejected titles can go on to do great things, it would be a slap in the face to Kotick, or rather, a slap to the one place where Kotick has feeling — his bank balance.
