One of the highlights (or lowlights, depending on your point of view) of this year’s E3 was the debut of Ubisoft new mouthpiece,Mr. Caffeine. Considering how badly he bombed, he might not be back again next year … orwillhe?
I’ve got a hypothesis. Ever since the famousSony press conference of 2006, we’ve been seeing a number of meme-generating presentations. 2008had Cammie Dunawayand the embarrassingWii Musicdemonstration. Last year, Konami turned heads withan Engrish-heavy presserthat included the now-famous phrases “One Mirrion Troops” and “Very Very Exercise.”
This year, it took onlyminutesbefore Mr. Caffeine exploded all over Twitter and remixes began to hit Youtube. Just watch the video above, which manages to “accidentally” promoteGhost Reconeven though we’re supposed to be laughing at how bad the presenter is.
Are publishersdeliberatelygiving us bad press conferences so that we’re advertising their shit on Youtube? By posting this, am I falling prey to a savvy marketing stunt dressed as corporate incompetence? Are these press conferences memes, or are they advertisingdressedas memes?
More importantly, why does Mr. Caffeine want to poop on my toothpaste?
