Activision, continuing its apparent plan to become the new Electronic Arts, has revealedits sordid schemeto provide twice the amount ofGuitar Herogames currently on the market by 2010, effectively tripling the franchise’s installments in two years.
It would appear that Activision plans to follow the example set byGuitar Hero: Aerosmith, so it’s likely that the new games will be further band-specific titles. CEO Bobby Kotick claims that the The ‘Smith has enjoyed more success off the back ofGuitar Herothan from any of its albums.
“[Their] version ofGuitar Herogenerated far more in revenues than any Aerosmith album ever has,” he explained. “Merchandising, concert sales, [and] their ability to sign a new contract [have] all been unbelievably influenced by their participation inGuitar Hero.”
