Who would have guessed that a condensed, affordable take on a immensely popular series such asBattlefieldwould have performed well on Xbox LIVE? It’s all about the brand, people!

Major Nelsonrecently postedthe LIVE activity for the week of July 6 and, unsurprisingly,Battlefield 1943was able to top the Xbox LIVE Arcade list, beating out poor ol’Worms 2: Armageddon. This wasn’t at all shocking to me based on the game’s server problems, which are supposed to be fixed now.

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As for the retail XBL activity list,Battlefield 1943comes in afterHalo 3, the twoCall of Dutytitles, andGears of War 2. Not a bad start, honestly. It will be interesting to see if the game’s massive following sticks around, as XBLA games tend to lose their online community after a few months.

And simply because it’s kind of relevant, here’s a status update on the Coral Sea challenge. When players rack up 43 million kills, a new map/mode will be unlocked for everyone. At the time of writing, Xbox 360 players are at 39,503,444 and the PlayStation 3 community is at 20,567,588. We’re getting there!

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